Red Rose has recently launched an exclusive range of panties under the name "I-touch Collection". Its a premium range in terms of both fabric used & design. With fabrics like Modal & viscose with lycra blends, it promises to satisfy those who are looking to upgrade their lingerie wardrobe with pampering fabrics & trendy designs.
For long, the Indian lingerie shopper has been taken for granted & not been given enough choice & attractive options as far as lingerie is concerned. Today, it has moved beyond the essentials space into the fashion segment. Market research suggested that women today, especially the younger lot & A-class customers find the existing products in the market very boring & monotonous in terms of the designs, prints, patterns & colors. We sought to address this need gap with this collection. I-Touch collection has been designed by our own inhouse team of designers with a clear focus- newer & vibrant color combinations & contemporary attractive designs. The focus is not just on style but also comfort with premium fabrics & manufacturing processes so that the quality that people associate with Red Rose is maintained. The market response & feedback for I-Touch Collection has been extremely encouraging and customers are asking for more & more options in this collection which strengthens our belief in our line of focus & pushes us to expand it even further.
Red Rose had organized a grand lucky draw for all its retailers who had taken maximum advantage of its Summer Cyclone Scheme, 2017. It was held on the evening of the 29th of August at Novotel Hotel, Imagica, Khopoli followed by a 1 night stay at the hotel.
We had introduced an incentive scheme for our retailers & distributors all over India where they would get coupons depending on their purchases during the incentive period. This event was the grand Lucky draw where all these coupons were put in the draw bowls & tokens were pulled out to give different gifts to retailers. We gave 174 gifts in all ranging from cars, Bike, Tv, Thailand tour, Gold chain, Wrist watches, Tablets, Laptops, etc. There were separate draws for distributors & retailers.
We chose this hotel as the Novotel hotel is a known group of 5-star hotels known for its excellent hospitality & services. As the invitees were all our distributors & top retailers of the country, we wanted to ensure the best for them & hence chose this hotel after looking at several alternatives. Also, we chose to do the event in Khopoli as it was a quiet & serene area on the outskirts while at the same time being just an hour’s drive away from Mumbai which was convenient for everyone. Also, the Aqua Imagica Park next to the hotel was an added advantage where we took our guests to unwind & have fun.
All our Distributors & top retailers from the country were present. Even though the situation in Mumbai was a bit difficult because of the heavy rains, we were overwhelmed by the efforts taken by each of our valued clients to make it in time for the event. There was also a stand-up comic artist to entertain the guests during the event.
Prizes were as follows:
Grand Bumper prize: Maruti Nexa Baleno (Radheshyam Agencies- Hyderabad)
2nd Grand Bumper prize: Tata Tiago (Jagannath Hosiery- Baroda)
Distributor Bumper prize: Bajaj bike (Arihant Enterprises- Ahmedabad)
Thailand tour, Led TV, Mini refrigerators, Lenovo tablets, HP laptops, Gold chain, Apple ipad, Samsung mobiles, Titan wrist watches, 3D DVD players etc.
Our main purpose in doing this event more than the incentive was to meet all our elite clients and have a get together. For long, we had also wanted to felicitate our elite clients who had long been associated with Red Rose & have been instrumental in the tremendous growth that the company has achieved over the years. It was important to acknowledge their contribution & we felicitated them with Awards for the same. The lucky draw was a good opportunity to meet all our clients at an event and host them for a fun evening. At the same time, it gave us an opportunity to meet with the retailers directly who are otherwise in touch with our distributors. It helps in gaining market knowledge & be updated with new things coming up in the industry. However, it was not just all business as the the next day, we took all our guests to the Aqua Imagica water park to let them unwind from the daily busy life for a change & have fun. All the guests thoroughly enjoyed the event including hotel services, food & the water park.
This is the first time ever that such a range has been introduced in the market. Red Rose has always strived to bring out the best for its customers & it does so once again. The women of today are bold & experimental when it comes to lingerie & we are sure that this collection will bring the "wow" factor to their lingerie wardrobe. Also, this is very different from the imported panties that are available in the market which is very clear in the collection. We believe this is the next generation of Lingerie. Every detail from design to packaging & promotions has been worked out to minute details & we are extremely optimistic about this collection.
The best thing with digital prints is the freedom you get in the designs & colors. You can print absolutely anything in a range of vibrant colors. We have kept it as vibrant & colorful as possible
Inspirations- In case of digital prints, you just need to look around you & get inspirations because of the freedom of prints mentioned earlier. In our first collection, our focus has mainly been on nature, animals, birds etc apart from different graphic prints.
Red Rose ushered in the Summer season with the launch of its ‘Summer Bonanza Scheme, 2015” for its esteemed retailers in 8 regions. Under the scheme, retailers were entitled to various exciting benefits as per their sales scheme slabs which included foreign trips as well as Gold & silver coins. The Red Rose group took 58 retailers to Dubai which included a stay in The Palm Atlantis, which ranks among the top three 7-Star hotels in the world. Accompanied by Mr. Sachin Vora, the members had a great time where they scaled the highest tower in the world – The Burj Khalifa, zoomed on the world’s fastest roller coaster at the iconic Ferrari theme park and experienced the real taste of Arabic life at the Desert safari.40 retailers were taken on a trip to Thailand where, accompanied by Mr. Ramesh Vora, the members had the time of their life at the beautiful & scenic coral islands, the famous Pataya Gems factory & the breathtaking Alcazar show. Not to mention the several retailers who availed of the Gold & Silver coins under the scheme. All the members came back with happy memories of the tour making new friends from all over India and promising to meet again.