Red Rose has recently launched an exclusive range of panties under the name "I-touch Collection". Its a premium range in terms of both fabric used & design. With fabrics like Modal & viscose with lycra blends, it promises to satisfy those who are looking to upgrade their lingerie wardrobe with pampering fabrics & trendy designs.
For long, the Indian lingerie shopper has been taken for granted & not been given enough choice & attractive options as far as lingerie is concerned. Today, it has moved beyond the essentials space into the fashion segment. Market research suggested that women today, especially the younger lot & A-class customers find the existing products in the market very boring & monotonous in terms of the designs, prints, patterns & colors. We sought to address this need gap with this collection. I-Touch collection has been designed by our own inhouse team of designers with a clear focus- newer & vibrant color combinations & contemporary attractive designs. The focus is not just on style but also comfort with premium fabrics & manufacturing processes so that the quality that people associate with Red Rose is maintained. The market response & feedback for I-Touch Collection has been extremely encouraging and customers are asking for more & more options in this collection which strengthens our belief in our line of focus & pushes us to expand it even further.